At the age of 24, I left my job in research and I mortgaged my house to start Icebreaker. I was animated by my passion for a beautiful and natural product that the rest of the world did not know yet. From the outset, I focused on the development composed of a small number of key actors - breeders of merino, manufacturers, retailers and their staff. The philosophy of our company summarizes everything: "It is our relationship to nature and to others. "Our brand is now distributed in more than 3,000 stores in 37 countries, and we have a network of 350 talented people working to maintain our position as global and passionate merino wool leaders.