This brand was born in Norway. It was founded by Odd Roar Lofterod in 1946. A year later, in 1947, the company actually starts producing the first technical clothing made out of Helanca fibres. The reputation of the trademark grows little by little, so that in 1964, for winter sports, the entire team of Norway is coated with a Odlo garment. And a few years later, in 1972, at the Olympic Games, Odlo becomes an international brand with more than 20 national teams having their confidence!